We’ve made an attempt to see real people behind what’s generally termed a “business owner” so as to identify their common goals and desires. These individuals don't have the time or motivation to organise social media processes on top of a long list of other priorities.
What’s why they’re constantly searching for options to delegate content creation, such as to an SMM agency, an in-house
manager, or a freelancer. Eventually, these options turn out
to be costly, and the end results are never satisfying enough.
Even if an expert does well with maintaining business profiles, rarely does that person possess the perfect set of skills that would allow
them to assume all such processes as crafting a content strategy, creating visual and textual copies, and tracking results.