An additional survey was conducted among those users who were doing quite well with the
frequency of their posting,
revealing that few business owners were fully satisfied with the way social media issues
were being managed for their business either because of high prices or poor results.
Some of them kept searching for affordable agency services that would help them maintain their
social media presence. Some tried to employ in-house managers, a strategy that was inefficient,
and some didn't have the budget to afford anything but a social media tool that assists in
manually performing all the management tasks.
This was the first step in realising we needed to alter our product so as to make it more useful
to business owners.
We aimed to create an automated system that would take the whole content creation process
off business owners’ backs and not just focus on mere management issues. Still, we wanted to
keep things affordable.