Twitter is a social media platform created for communication and connection between its users. Though, even if direct communication isn’t the most outstanding personal trait of yours, there are hundreds of potential customers out there in Twitter you shouldn’t ignore to get in front of.
feature that puts location data into each tweet you post which ranks them in local search results
placed in Security Settings which makes your profile searchable by your business email or phone number
which analyzes what’s written your bio when dispensing search results to a user query
placed above profile which lets you provide easier access to your contact information by putting it on a visual
that lets users add certain people to different groups which lets you pick potential customers to keep them at hand
to be placed at the top of your profile which usually contain an ever-visible valuable piece of content
And once you've set up a Twitter business account in order to use its marketing capabilities, it starts to become visible to your potential customers. This profile now represents your business and must be constantly updated with relevant content to establish its credibility.